2020 was Snapchat's biggest year ever for political ads
Here's how much campaigns are spending on the social media platform
In the world of political digital advertising, 2020 was all about Snapchat. While Twitter banned political ads early in the cycle, Google restricted audience targeting, and Facebook instituted an ads blackout around Election Day, campaigns relied on Snapchat advertising to reach younger voters like never before.
In 2020, political advocacy organizations …
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