2020 was Snapchat's biggest year ever for political ads
Here's how much campaigns are spending on the social media platform
In the world of political digital advertising, 2020 was all about Snapchat. While Twitter banned political ads early in the cycle, Google restricted audience targeting, and Facebook instituted an ads blackout around Election Day, campaigns relied on Snapchat advertising to reach younger voters like never before.
In 2020, political advocacy organizations and campaigns in the U.S. spent nearly $21.3 million advertising on the youth-focused social media platform, according to Snap’s Political Ad Library. That’s an enormous increase over the 2019 off-year and 2018 midterm elections.
Who were the biggest spenders on the platform in 2020? Well, Joe Biden for one. His successful presidential campaign spent nearly $3.8 million in 2020 on Snapchat advertising alone - more than any other political candidate.
