2020 was Snapchat's biggest year ever for political ads

Here's how much campaigns are spending on the social media platform

In the world of political digital advertising, 2020 was all about Snapchat. While Twitter banned political ads early in the cycle, Google restricted audience targeting, and Facebook instituted an ads blackout around Election Day, campaigns relied on Snapchat advertising to reach younger voters like never before.

In 2020, political advocacy organizations …