Senate Campaign Digital Spending, 8/28 - 9/3

How much battleground Senate campaigns are spending on Facebook + Google ads

FWIW, here’s how much battleground U.S. Senate campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in 9 key states. 

Ad of the week: College debt

Raphael Warnock’s digital ad team is keeping up its reputation of turning around sharp, timely campaigns. Now, they’re targeting Millenial Georgians with ads owning the Biden administration’s move to cancel student loan debt, appropriately wearing swag from his HBCU alma mater, Morehouse College:

College costs freshmen six times more than it did in my day. And I’m not that old! I’m Raphael Warnock. I got the federal government to forgive student debt, because student debt shouldn’t stand between Georgians and their dreams.

Quick facts:

• The top spending Senate candidate on digital ads last week was Raphael Warnock, who dropped $496,988.

• The state with the most expensive Senate race online last week was Georgia, where candidates combined spent $557,608 on digital ads

• Democratic candidates in competitive races spent $1,599,822 on digital ads last week, while Republican candidates spent $223,431.