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Inside The Secretive Network that Shaped the Right-Wing Media Machine
Also inside: Elon Musk’s PAC gets into the ‘Big, Beautiful Bill’ discourse with ads, a major MAGA merch shop is making $$ off of ICE puns, and more
 • 
Scott Schuler
1
“We’re At War With The Camera”
Also inside: Gov. Newsom is building his war chest, ICE protests have broken out in Roblox, and more
 • 
Scott Schuler
1
Are You Ready for the AI Election?
Also inside: Gov. Gavin Newsom leans on memes, Women’s March drops ads about their “circus” protests, and more
 • 
Scott Schuler
 and 
Lucy Ritzmann
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X (Twitter) political advertising slowly makes a comeback
 • Kyle Tharp and Lucy Ritzmann
How liberal creators are cracking the code on YouTube
 • Kyle Tharp and Lucy Ritzmann
2
Progressive advocacy groups face diminished digital influence
 • Kyle Tharp and Lucy Ritzmann
The Digital Power of Rep. AOC – Part II
 • Lucy Ritzmann
How TikTok is the new TV
 • Amelia Montooth, Roman Papademetriou, and Emmet Sandberg
The Digital Power of Rep. AOC – Part I
 • Lucy Ritzmann
3
We Tried Bringing Culture Into Politics – Now, It’s Time For Politics In Culture
Also inside: the OpenAI failed coup is becoming a movie, New Jersey ad spending heats up ahead of primary day, and more
 • 
Megan Burns
 and 
Lucy Ritzmann
1
FWIW, Some Parting Thoughts
Also inside: AI-generated congressional fan fiction, orgs flood platforms with ads fighting back against Trump’s Big, Beautiful Bill, and more
 • 
Lucy Ritzmann
2
Voters are Touching Grass — Strategists Should Do the Same
Also inside: a new study on just how fast your feed can turn far-right, More Perfect Union takes to ads to fight DOGE on national parks, and more
 • 
Lucy Ritzmann
AI Isn’t Coming – It’s Here
Also inside: TikTok adds conservative voices to their US leadership, who’s in + who’s out in campaign tech world, and more
 • 
Lucy Ritzmann
Dark Money’s Digital Megaphone
Also inside: GOP candidates take to ads to tout their Trump endorsements, young people want credit when they start viral trends, and more
 • 
Lucy Ritzmann
A Very Online Campaign for a Very Online NYC
Also inside: Leaders We Deserve defends its strategy in digital ads, an in-depth look into the brains behind Trump’s online presence, and more
 • 
Lucy Ritzmann
The Crisis Pregnancy Center Playbook Goes Digital
Also inside: Rep. AOC is talking about the massive crowds she’s drawn, a famous YouTuber takes heat from Elon Musk fans, and more
 • 
Lucy Ritzmann
1
FWIW
FWIW
A newsletter tracking digital spending, strategy, and trends in our elections.
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